01
Founder-forward content
We script and produce the founder-narrative spots that out-perform polished commercial creative on every short-form platform we test.
Beauty & Personal Care
Beauty growth that doesn't sacrifice the brand.
We work with founder-led skincare, color, and haircare brands who refuse to choose between a beautiful storefront and disciplined unit economics. Our team has shipped for both indie launches and Sephora set programs.
- Average AOV lift +32% via post-purchase upsell flows
- On-site bounce rate cut by 41% with vertical-tested PDP redesigns
- TikTok Shop activation in under three weeks
BEAUTY
Aesthetic that converts. Storytelling that compounds.
How we work
Three pillars. Tied to your P&L. Reviewed monthly.
02
PDP & UGC
Product detail pages that read like reviews you'd trust. Native UGC modules, evidence-driven before/afters, and shade matching that doesn't feel uncanny.
03
Sephora & Ulta runway
From digital-only door to physical set. We coordinate the assortment story, in-store launch creative, and measurement plan that survives JBP review.
Outcomes
What we've actually shipped.
Vermeil Skincare
+58% conversion rate on PDP
Replaced legacy ingredient-list PDP with a results-first layout. Eight weeks of rebuild, three weeks to break-even on revenue lift.
Casca Hair
TikTok Shop $0 to $180k MRR
Activated TikTok Shop with founder-led content cadence and a creator program with 22 long-tail partners; broke through after 11 weeks.
Florea Beauty
Ulta digital launch +220% over plan
Coordinated the trade plan, page templates, and influencer launch window. Out-paced category benchmark by 3.2x in week one.
“Gold Compass treats our brand like it's their own. They push back when something feels off — that's the relationship I needed and never had with the last team.”
Anika Reyes
Founder, Vermeil Skincare
Step one
45-minute strategy call. Free, prepared, useful even if you don't hire us.
We come ready with a working hypothesis on where the leak is in your funnel — built from public sources before we get on the call. You leave with a written summary either way.
- 1. You fill out the form.
- 2. We read your storefront, ads, and reviews.
- 3. We write a one-page audit and send it over before the call.
- 4. We talk for 45 minutes. You decide.
Other industries we serve